The treatment

The magazine: Monster Sound

Target Readership: The Monster Sound is a new music magazine which aimed at teens and adults in both sex. Its audiences target are people who enjoy and like Hip Hop and Rap music. The targeted audience of the Monster Sound music magazine is aged between 16 to 25. Sometimes the parents of the readers will get involve as some people at age around 16-18 still asking their parents for money, but not every times as some of them are working in part-time jobs. Therefore the readers of this magazine would be classed as middle class and also for working class. The readers of this magazine are mainly mainstreamers who don't really like something challenging, they like something the look familiar, however they could also be aspirers who would like to be like the celebrities that they like. The aspirers have a strong sense of fashion and they also like the newest songs and also gadgets. The readers of this magazine are mainly people who have self-confidents, specially people who dress themselve as Hip Hop or Rapper style. As these style are differently from other styles, for people who really into this genre of music, they would dress themselve with really big size of clothes they wear and if they don't really have the sense of self-confidents then they wouldn't wear this type of clothes because they will feel different from the other people.

Form and style: Monster Sound is an A4 full colour magazine which contains celebrity photos, interviews, fashion, news, gossips, true stories and reviews. The front cover of this magazine would normally use the famous Hip Hop and Rapper celebrities such as 50 Cent, Eminem, The Game and Lil Wayne etc. For the front cover it will be mainly male stars as there are more famous male rappers and female rappers. For the background colour and tone, it will mostly be in black or white so most of the colour will come from the rap star on the cover so it makes the celebrities of each magazine looks stand out. Cover lines will be vibrant and contemporary with the issues that its audiences want to know about the hip hop and the rap stars, they will also include detail about the special offer inside the magazine like free-CD, free download codes, poster and also competition to win somethings. Graphics used are bold and in colour that catch the audiences' eyes, the cover lines will be around the model on each issue. The magazine can be sell at £1.99 - £4.49 but as its targeted audiences are aged between 16 - 25, that means some of they might not be working of making money by themselve so the price have to be affordable, reasonable and also desirable for them. Therefore the price should be in the middle of the range or even in lower range like £2.49. And as the Monster Sound magazine is new to the market, it cannot really be sell at the same price with its competitors like XXL and VIBE magazines which are well-known by people, unless the Monster Sound magazine is very catchy and make people want to try new magazine but as we know that the targeted audiences of the kind of music magazine are mainstreamers who don't really like something challenging and don't like something the look unfamiliar which means that it would be really difficult for the Monster Sound unless it's cheaper.

Themes and Typical features: Monster Sound will have regular features typical to the Hip Hop/Rap music magazine because it would be less risks for the Monster Sound because if it tries to do something different to get more audiences then it might be very risky as they have to put more investment in research to find out what the audiences want and it's not going to be 100% sure that people will buy the magazine because obviously they're not going to do this research all over the world. Most of the issues will include hip hop fashion, along with the lastest celebrity gossip and music reviews. There will be mainly focus of male hip hop and rap stars because most famous and well-knowns rappers and hip hop are mainly male. It will contain some article about the new hip hop or rapper that might become famous. The used of language for the Monster Sound magazine would be in informal ways, so the audiences will feel like the magazine is one of their best friend. The writter will try his best to use language that is familiar to the targeted audiences' language to make the magazine looks really interesting and also to make its audiences into the magazine.

Potential advertisers: It will be a range of hiphop/rap advertise in the magazine each week, for example new tops, new jeans, new caps and other accessories and of course new albums of hip hop and rap songs.

Editorial Team: The editorial team of Monster Sound magazine will be experienced male and female writers and designers who know about the audiences very well, like know what they want to read or to know about. The editorial team have to be both male and female because male writers don't know female audiences as well as the female writers and the female writers won't know about the male readers as well as the male writers. The writers have to be people who can bring new and fresh ideas to each magazine issue to make the magazine contains new stuff on it which will make the magazine become more interesting.